Get to know Nicole Najafi, founder of Industry Standard, a direct to consumer denim brand founded by Nicole Najafi to deliver premium quality (the industry standard…) denim without a higher price point. Industry Standard jeans are designed in New York and made in the denim district of LA, using Cone Denim from North Carolina. Rita & Nicole talk about the process of launching Industry Standard when coming from a digital marketing background, the conscientious compromises we make every day, and about focusing on real, thoughtful products – and relationships – while building your business.
Get to know Zinzi Edmundson, the editor of Knit Wit Magazine, a print magazine that celebrates the dynamic world of contemporary fiber arts and craft. Rita & Zinzi talk about the process of starting a print magazine, the current crafting movement, and the feminism in the textile arts world.
Get to know Courtney Kates Garcia, the founder of Maison du Soir, a contemporary sleepwear collection designed and made in LA. Rita talks to Courtney about launching her collection, pep talks and thought processes that get them through the day, and the idea of failing - everyday.
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Get to know Mary Jo Hoffman, the founder of Still Blog, a photo-a-day-blog featuring objects found in nature during daily walks. Mary Jo started her creative ritual five years ago and recently celebrated 1500 photos – and the launch of product collaborations with both Target & West Elm! Rita Talks to Mary Jo about her creative process, showing your work, and putting yourself out there to accomplish your goals.